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Product Placement Optimization

Solution Group

Industry

Smart Retail
Retail and Wholesale

PoC Duration

Iotellect Match

5-20 days
AI powered Low Code IoT/IIoT Platform

Optimize brand integration and in-store merchandising through real-time analytics. Leverage sensor data and the whole power of IoT to understand customer behavior, track product engagement, and dynamically adjust shelf layouts. Maximize sales and profitability by optimizing product visibility and placement. Deliver personalized shopping experiences and increase customer loyalty. Gain actionable insights to make data-driven decisions and stay ahead of the competition.

Iotellect is a low code IoT/IIoT development platform. It does not work as an out-of-the-box solution or product. Instead, it helps you to monetize your IoT know-how by dramatically lowering labor costs and cutting time-to-market for your product, service, or solution. It allows business-oriented IoT professionals to join the development process by converting their IoT market knowledge directly into product features and specific value delivered to your end customers.

Build Your IoT Application

Connect Your

Product Placement Optimization Equipment

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RFID and NFC readers
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Smart shelves
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Proximity beacons
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Smart shopping carts
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Cameras and machine vision systems
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Digital signage screens
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Customer smartphones
Connect Devices

Connectivity & Management

  • Direct connection using over 100 supported communication protocols including Modbus, OPC UA, MQTT, and SNMP for real-time device data collection
  • Edge-side acquisition with encryption and compression to improve network efficiency and enable secure data transmission to the cloud
  • Automated reconfiguration of shelf layouts based on real-time analytics of customer interaction with products
  • Integration of PLCs and sensors for tracking product engagement through computer vision and sensor data
  • Real-time monitoring and control of in-store merchandising setups for optimal product placement
  • Secure and compliant data processing at the edge to meet local regulatory requirements
  • Centralized configuration management of retail devices and sensors from a unified console

Integration

  • Low code integration with POS systems to analyze the impact of product placement on sales data
  • Connection with inventory management systems via structured data exchange protocols like JDBC/ODBC for real-time stock updates
  • Data sync with digital signage platforms using Iotellect's flexible driver modules for dynamic content based on customer behavior
  • Low code connectors to integrate with marketing analytics tools for better campaign targeting
  • Integrations between CRM systems and retail sensors for enhanced personalized shopping experiences
  • Direct interaction with loyalty programs to adjust promotions based on real-time engagement metrics

Analytics

  • Utilization of statistical process control to detect anomalies in product engagement trends
  • Real-time processing of edge data to dynamically adjust product placement using machine learning models
  • Historical trend analysis using built-in Round-Robin Database (RRD) for long-term product performance insights
  • Automated suggestions for product reorganization to maximize shelf visibility and customer engagement
  • Predictive analytics to forecast which products will perform best in specific store locations based on historical sales data
  • Machine learning algorithms to identify peak shopping hours and optimize staff allocation accordingly
  • Low-code expression language configured alerts for instant notification of low-performing products

UI/UX

  • Customizable web-based dashboards for real-time visualization of product engagement metrics across multiple stores
  • Interactive visual maps displaying customer movement heatmaps within store layouts to optimize product visibility
  • Support for touch panel interfaces enabling quick reconfiguration of merchandising setups directly within the store environment
  • Multi-layered UI components allowing operators to filter views by product categories, promotional periods, and customer demographics
  • Configurable alert dashboards highlighting critical merchandising issues needing immediate attention through color-coded indicators
  • Drag-and-drop GUI Builder enabling retailers to quickly design tailored reporting interfaces without coding expertise
  • Real-time alarm management panels displaying alerts generated by customized low-code expressions, helping staff respond promptly

Key Features of Your
Product Placement Optimization Solution

Customers and Partners

  • System Integrators
  • Independent Software Vendors
  • Retail Chains
  • Brand Owners
  • Shopping Mall Operators
  • Advertising Agencies
  • Data Analytics Providers
  • IoT Hardware Vendors
  • Retail Technology Consultants

Solution Users and Developers

  • Dedicated low code developers
  • IoT/IIoT hardware developers
  • Data analysts and business intelligence professionals
  • Retail and wholesale experts
  • Retail experts
Customer success team
Community
Online training

Assistance

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Meet

Start building your IoT app or service by creating a new Application, or continue an already existing project

Install even more modules, plugins, and drivers from the integrated Marketplace

Configure and control every aspect of your Iotellect Server and manage its users with administration tools

Keep an eye on Server health and analyze its performance with the Monitoring dashboard

Find detailed tutorials on using the Platform and answers to a wide variety of questions in the Knowledge Base

Get inspiration from the practical examples found in the IoT business case Demos

Level up your Iotellect skills with the Platform Training Events and share your Platform experiences with our Community

Create and manage resources, set up the deployment environment, and configure the application from a single dashboard

Access the properties, configurations and countless features of every resource used in your current project from the Application Resources tree

Try the Tutorial on how to create a simple IoT application to understand the basics of building a functional IoT solution with Iotellect

Access the properties, configurations, and countless features of every resource in your Iotellect Server from the System Tree

Configure and control every aspect of your Iotellect Server and manage its users with Administration tools

Keep an eye on Server health and analyze its performance with the detailed Monitoring dashboard

Home Screen

Quickly access everything you need, whether starting a new session on the Platform or continuing from where you left off

Development

Build IoT applications of any complexity with ease in a simple, yet powerful, dedicated workspace

Administration

Manage and monitor your Iotellect Server instance, its users and all created resources

improve your business with a perfectly self-tailored

or win more clients with a new

market product

in-house service

Open Demo
Proved Worldwide
Across Industries
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15 000 000 000 000+

data samples collected and processed

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25 000 000+

devices under monitoring and supervision

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40 000+

types of devices and data sources connected via more than 50 supported communication protocols

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300+

SaaS and on-premise partner products created

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80+

countries leverage Iotellect technology

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Start Designing Your PoC
Checkout Automation
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Smart Retail
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Retail and Wholesale
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In-store Staff Optimization
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Smart Retail
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Product Authenticity and Traceability
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Smart Wholesale
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Regulatory Compliance Enforcement
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Smart Retail
Industries
Retail and Wholesale
Match
Smart Retail Platform
Group
Smart Retail
Industries
Retail and Wholesale
Match
Smart Shelves
Group
Smart Retail
Industries
Retail and Wholesale
Match
Supply Chain Optimization
Group
Smart Retail
Industries
Retail and Wholesale
Match
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