Iotellect - Targeted Customer Notification

Solution Group

Industry

Smart Retail

Retail and Wholesale

PoC Duration

Iotellect Match

5-15 days

AI powered Low Code IoT/IIoT Platform

Enhance retail customer engagement and drive sales with your own individualized customer alerting and communication solution. Leverage smart devices, real-time data and customer profiles to deliver personalized content and offers directly to customers via mobile devices, digital signage screens, and more. Improve brand loyalty and boost revenue through timely, relevant communication.

Iotellect is a low code IoT/IIoT development platform. It does not work as an out-of-the-box solution or product. Instead, it helps you to monetize your IoT know-how by dramatically lowering labor costs and cutting time-to-market for your product, service, or solution. It allows business-oriented IoT professionals to join the development process by converting their IoT market knowledge directly into product features and specific value delivered to your end customers.

Build Your IoT Application

Connect Your

Targeted Customer Notification Equipment

People counters

Smart shelves

RFID readers

Proximity beacons

Wi-Fi access points

Smartphones and tablets

Voice assistants

Digital signage displays

NFC sensors

Bluetooth Low Energy (BLE) sensors

Foot traffic sensors

Point-of-sale (POS) systems

Cameras and AI-vision systems

Digital price tags

Smart fitting room mirrors

Smart shopping carts and baskets

Connect Devices

Connectivity & Management

Iotellect's device normalization allows easy integration with RFID readers and Bluetooth Low Energy sensors for tracking and analyzing customer movement within a retail space
Utilizing the context tree, organize all connected devices like beacons, Wi-Fi access points, and POS systems into a cohesive system enabling centralized management
Leverage edge gateways to ensure reliable data processing from NFC sensors and people counters, even during network outages
Enable dynamic geo-targeted messaging based on proximity data gathered from beacons to attract customers with personalized offers as they enter specific store zones
Use real-time updates on customer interaction with digital signage displays for managing content schedules to ensure the display of most relevant deals
Integrate loyalty program systems with CRM platforms through Iotellect Edge to better track customer preferences and tailor messages accordingly
Employ RFID technology to manage customer check-ins and automate notifications for critical events like exclusive sales or offers
Configure Bluetooth Low Energy sensors within retail zones to track foot traffic patterns and identify peak hours for optimized marketing efforts

Integration

Low code integration of CRM platforms with diverse loyalty systems ensures comprehensive profile enrichment and targeted customer outreach strategies
Streamline targeted notification workflows by integrating Wi-Fi access point data into CRM platforms through MQTT connectors for real-time personalization
Utilize REST connectors for efficient communication between POS systems and third-party sales analysis tools to identify successful promotions and offers quickly
Connect RFID readers with logistics management systems in a low-code manner to enhance inventory accuracy by monitoring customer product interactions without manual intervention
Low code integration of NFC sensor data with external recommendation engines ensures sending of offers based on customer's past shopping preferences or actions within the store seamlessly

Analytics

Use the Statistical Process Control module to analyze point-of-sale data trends, ensuring timely replenishment of popular items
Develop insights into customer behavior patterns by correlating data from Wi-Fi access points and CRM interactions using granulation modules
Employ machine learning models at the edge, running analytics on foot traffic sensor data, to predict customer engagement
Analyze engagement success across different demographics with loyalty program systems by employing time series analysis for better customer targeting
Provide predictive insights on potential sales upticks by correlating foot traffic data from people counters with ongoing marketing campaigns using digital signage displays
Develop sophisticated alerting rules around event correlations to identify sudden increases in store occupancy that might require additional staff deployment
Evaluate effectiveness of promotions by analyzing purchase trends at checkout using data mined from point-of-sale systems

UI/UX

Enable customization of dashboard components that allow visualization of real-time customer interaction sourced from beacons, people counters, and digital signage networks deployed storewide
Utilize the visual GUI Builder to design dashboard layouts that represent aggregated POS transaction summaries while tracking redemption rates of issued offers across locations
Ensure easy configuration via touch-controlled visual dashboards that provide consistent stakeholder insights around campaign performance using unified data obtained from connected devices regularly

Key Features of Your
Targeted Customer Notification Solution

Customers and Partners

System Integrators
Original Equipment Manufacturers
Retail Chains
Grocery Stores
Large Shopping Malls
Restaurant Networks

Solution Users and Developers

Dedicated low code developers
IoT solution architects
Retail industry professionals
Marketing and customer experience specialists
Data analysts and business intelligence experts

Customer success team

Community

Online training

Targeted Customer Notification