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Targeted Customer Notification

Solution Group

Industry

Smart Retail
Retail and Wholesale

PoC Duration

Iotellect Match

5-15 days
AI powered Low Code IoT/IIoT Platform

Enhance retail customer engagement and drive sales with your own individualized customer alerting and communication solution. Leverage smart devices, real-time data and customer profiles to deliver personalized content and offers directly to customers via mobile devices, digital signage screens, and more. Improve brand loyalty and boost revenue through timely, relevant communication.

Iotellect is a low code IoT/IIoT development platform. It does not work as an out-of-the-box solution or product. Instead, it helps you to monetize your IoT know-how by dramatically lowering labor costs and cutting time-to-market for your product, service, or solution. It allows business-oriented IoT professionals to join the development process by converting their IoT market knowledge directly into product features and specific value delivered to your end customers.

Build Your IoT Application

Connect Your

Targeted Customer Notification Equipment

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People counters
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Smart shelves
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RFID readers
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Proximity beacons
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Wi-Fi access points
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Smartphones and tablets
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Voice assistants
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Digital signage displays
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NFC sensors
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Bluetooth Low Energy (BLE) sensors
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Foot traffic sensors
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Point-of-sale (POS) systems
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Cameras and AI-vision systems
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Digital price tags
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Smart fitting room mirrors
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Smart shopping carts and baskets
Connect Devices

Connectivity & Management

  • Iotellect's device normalization allows easy integration with RFID readers and Bluetooth Low Energy sensors for tracking and analyzing customer movement within a retail space
  • Utilizing the context tree, organize all connected devices like beacons, Wi-Fi access points, and POS systems into a cohesive system enabling centralized management
  • Leverage edge gateways to ensure reliable data processing from NFC sensors and people counters, even during network outages
  • Enable dynamic geo-targeted messaging based on proximity data gathered from beacons to attract customers with personalized offers as they enter specific store zones
  • Use real-time updates on customer interaction with digital signage displays for managing content schedules to ensure the display of most relevant deals
  • Integrate loyalty program systems with CRM platforms through Iotellect Edge to better track customer preferences and tailor messages accordingly
  • Employ RFID technology to manage customer check-ins and automate notifications for critical events like exclusive sales or offers
  • Configure Bluetooth Low Energy sensors within retail zones to track foot traffic patterns and identify peak hours for optimized marketing efforts

Integration

  • Low code integration of CRM platforms with diverse loyalty systems ensures comprehensive profile enrichment and targeted customer outreach strategies
  • Streamline targeted notification workflows by integrating Wi-Fi access point data into CRM platforms through MQTT connectors for real-time personalization
  • Utilize REST connectors for efficient communication between POS systems and third-party sales analysis tools to identify successful promotions and offers quickly
  • Connect RFID readers with logistics management systems in a low-code manner to enhance inventory accuracy by monitoring customer product interactions without manual intervention
  • Low code integration of NFC sensor data with external recommendation engines ensures sending of offers based on customer's past shopping preferences or actions within the store seamlessly

Analytics

  • Use the Statistical Process Control module to analyze point-of-sale data trends, ensuring timely replenishment of popular items
  • Develop insights into customer behavior patterns by correlating data from Wi-Fi access points and CRM interactions using granulation modules
  • Employ machine learning models at the edge, running analytics on foot traffic sensor data, to predict customer engagement
  • Analyze engagement success across different demographics with loyalty program systems by employing time series analysis for better customer targeting
  • Provide predictive insights on potential sales upticks by correlating foot traffic data from people counters with ongoing marketing campaigns using digital signage displays
  • Develop sophisticated alerting rules around event correlations to identify sudden increases in store occupancy that might require additional staff deployment
  • Evaluate effectiveness of promotions by analyzing purchase trends at checkout using data mined from point-of-sale systems

UI/UX

  • Enable customization of dashboard components that allow visualization of real-time customer interaction sourced from beacons, people counters, and digital signage networks deployed storewide
  • Utilize the visual GUI Builder to design dashboard layouts that represent aggregated POS transaction summaries while tracking redemption rates of issued offers across locations
  • Ensure easy configuration via touch-controlled visual dashboards that provide consistent stakeholder insights around campaign performance using unified data obtained from connected devices regularly

Key Features of Your
Targeted Customer Notification Solution

Customers and Partners

  • System Integrators
  • Original Equipment Manufacturers
  • Retail Chains
  • Grocery Stores
  • Large Shopping Malls
  • Restaurant Networks

Solution Users and Developers

  • Dedicated low code developers
  • IoT solution architects
  • Retail industry professionals
  • Marketing and customer experience specialists
  • Data analysts and business intelligence experts
Customer success team
Community
Online training

Assistance

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Meet

Start building your IoT app or service by creating a new Application, or continue an already existing project

Install even more modules, plugins, and drivers from the integrated Marketplace

Configure and control every aspect of your Iotellect Server and manage its users with administration tools

Keep an eye on Server health and analyze its performance with the Monitoring dashboard

Find detailed tutorials on using the Platform and answers to a wide variety of questions in the Knowledge Base

Get inspiration from the practical examples found in the IoT business case Demos

Level up your Iotellect skills with the Platform Training Events and share your Platform experiences with our Community

Create and manage resources, set up the deployment environment, and configure the application from a single dashboard

Access the properties, configurations and countless features of every resource used in your current project from the Application Resources tree

Try the Tutorial on how to create a simple IoT application to understand the basics of building a functional IoT solution with Iotellect

Access the properties, configurations, and countless features of every resource in your Iotellect Server from the System Tree

Configure and control every aspect of your Iotellect Server and manage its users with Administration tools

Keep an eye on Server health and analyze its performance with the detailed Monitoring dashboard

Home Screen

Quickly access everything you need, whether starting a new session on the Platform or continuing from where you left off

Development

Build IoT applications of any complexity with ease in a simple, yet powerful, dedicated workspace

Administration

Manage and monitor your Iotellect Server instance, its users and all created resources

improve your business with a perfectly self-tailored

or win more clients with a new

market product

in-house service

Open Demo
Proved Worldwide
Across Industries
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15 000 000 000 000+

data samples collected and processed

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25 000 000+

devices under monitoring and supervision

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40 000+

types of devices and data sources connected via more than 50 supported communication protocols

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300+

SaaS and on-premise partner products created

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80+

countries leverage Iotellect technology

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Start Designing Your PoC
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Group
Smart Retail
Industries
Retail and Wholesale
Match
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Smart Retail
Industries
Retail and Wholesale
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Product Placement Optimization
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Smart Retail
Industries
Retail and Wholesale
Match
Regulatory Compliance Enforcement
Group
Smart Retail
Industries
Retail and Wholesale
Match
Smart Retail Platform
Group
Smart Retail
Industries
Retail and Wholesale
Match
Smart Shelves
Group
Smart Retail
Industries
Retail and Wholesale
Match
Supply Chain Optimization
Group
Smart Retail
Industries
Retail and Wholesale
Match
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